UTMT provides long-term access to urban markets for farmers' products, which ensures a stable, steady income that helps improve rural livelihoods. We buy directly from farmers at a fairly traded price, higher than the price farmers receive through middlemen channels.

In addition, UTMT enhances rural livelihoods in creating a supply chain by training and equipping poor farmers in sustainable beekeeping methods. It offers an additional opportunity for farmers to earn money aside from their regular activities. Beekeeping also improves the size, shape and yield of farm crops due to pollination, which fetches a higher income in the market.