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| Idobro - The Marketplace for Impact |
| “The world is focused on Sustainability and Climate change as never before and the opportunity to
contribute, change and impact our world is tremendous.” |
| Idobro - The Marketplace for Impact is a “for-benefit” enterprise that provides media and marketing
services to: |
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Promote social and eco-friendly products, services, events and publications |
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Enable entrepreneurs to collaborate with industry, institutions, academia and government |
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Build awareness for business diversity and viable initiatives for development |
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Provide appropriate tools and resources to connect, communicate and collaborate |
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Generate employment and livelihood for the socially challenged. |
Idobro promotes mainstream integration of Women, social (BoP)and green (rural) enterprises through Responsible business
models, Inclusive policies, Sustainable partnerships and Ecofriendlyalternatives (RISE). A cross subsidy model, Idobro
provides last mile market linkages to micro-entrepreneurs and outreach services to the corporate and development sector.
Technology, Social Media and Offline Promotion are the key facilitators to bridge the knowledge divide and create livelihood
opportunities. Idobro, an EmpAower and Vrutti initiative, is an exclusive 360 platform for Consumer awareness, Corporate
engagement and Commercial partnerships. |
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Our unique approach to market access and mainstream
integration was recognized and awarded the “Most Inspiring
Social enterprise” at the hands of Dr.(late) C. K. Prahlad at
The Pan IIT Global Conference, 08, won Zeal 09 – The
Entrepreneurial Showcase and presented “Best Partner (Non-
Corporate)” by AIESEC Mumbai for 2010. |
Idobro offers its member network (NGOs, women microenterprises, rural and green organisations) and
partners (corporate, social and institutional) diverse market access and resource engagement through:
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Idobro.com – e-Commerce portal to build profitable business relationships worldwide |
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Idobro Community activities - Showcase member products and services at corporate events, exhibition cum sales, tradeshows and conferences |
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Idobro Catalogue - Corporate gifts, employee merchandising, conference collaterals, giveaways, décor and accessories |
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Idobro Communicate – Media content & outreach |
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Idobro Circle – Training and networking for marketing, sales and business collaborations |
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September 2009 at the Orchid Ecotel, Mumbai and has members from
across India. Some of our valued members in the Green space are
EcoReco, Skyshade, EnNatura, Terracon, The Village Store, Under the
Mango Tree (UTMT), International Resources for Fairer Trade (IRFT), Junglelore, Navdanya
and Kushal Solar and in the Social sector are Women’s India Trust (WIT), Asha Handicrafts (Karigar),
Mother Earth (Industree), Aseema, Himjoli, Gramin (Pradan project), Kuprkabi and Sadhna. |
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| Idobro is associated with corporate houses that include Vodafone, J&J, TCS, Airtel, VFS, Tata
Teleservices, Voltas, Godrej, Aditya Birla, A.C.Nielson, Kotak Securities. Idobro has been allied with
conferences such as The Cherie Blair WMBC, Tata-Tie Stree Shakti, Women Leaders in India, TiE ESummit,
Mumbai Footprints, International Congress on Home Science (ARAHE 09), ICCC and
Kalaghoda Festival among others. We are currently linked with premier institutes such as IIM, NMIMS,
NITIE, MDI, MET, CIMR, TIMSR, IIPM and SNDT for events, interns and volunteers. |
| The product basket includes social and eco-friendly categories in handicrafts, jewellery, apparel,
furniture, home décor, gift articles, ceramic items, stationery, food and more. We also promote services
that contribute to society (ethical business consulting, fair trade) and the environment (recycling,
climaprinting, daylighting, green belt and wasteland restoration, health and eco-tourism), training and
certification. |
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| CMS/ Vrutti – Strategic Idobro partner in Micro Finance and Livelihood Sector |
Catalysts Group, which houses three organisations – CMS, Swasti and Vrutti, has been contributing to the
social development sector since 1994. The Catalysts Group works in India, Sri Lanka, Bangladesh,
Cambodia, Thailand, Philippines and Africa.
CMS is headquartered at Bangalore with branch offices in Madurai (Tamil Nadu), Hyderabad (Andhra
Pradesh), Lucknow (Uttar Pradesh), Ranchi and Bhopal (Madhya Pradesh), Patna (Bihar) and
Aurangabad (Maharashtra). The Group has over 16 years of experience in development research,
consulting, capacity building needs assessment and training, action research, and program implementation
in the specific domains of Livelihoods and Health.
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| Vrutti – a livelihood resource centre provides support services in different areas of livelihood promotion
like micro Finance, micro Enterprises, Natural Resource based Livelihoods, Migration, Wage
Employment, Disaster Management and Integrated Poverty Eradication programs. Vrutti has also
undertaken development interventions and credit products in major clusters such as metal ware, bamboo/
cane, handloom and power loom, paddy, groundnut, mango, cashew nut, etc. |
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| *Contact for hema.ganachari@idobro.com for memberships (social, women and green) and jayashree.rao@idobro.com for partnerships (corporate, social and institutional) |
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