VVF Limited – Hygiene Behaviour Change Program
VVF Limited partnered with Idobro to design & implement a Behaviour Change Campaign focused around healthy living through washing of hands in government schools across Maharashtra. The program was implemented in phases, the first
targeted 15,000 school children & the second engaged with 35,000.
The BCC was designed keeping in mind the target group, i.e. the
students and involved various activities such as games, demos, role
plays, and videos around the outskirts of Mumbai. A special
animated video along with a jingle was also created to be shown to the children leading to a high rate of recall among them.